(Nasdaq: JUPW ), a diversified company that supports health and wellness, today announced that Darren Heitner, Esq. 22, 2023 (GLOBE NEWSWIRE) - Jupiter Wellness, Inc. Heitner has been referred to as one of the foremost experts on name, image, and likeness (NIL) by The Wall Street Journal, USA TODAY and worked on behalf of numerous athletes and brands, including Gatorade, INFLCR, Marketpryce, and Icon Source, in the NIL space Sports Attorney and Influencer Signs on as Brand Ambassador for Safety Shot If it doesn't, we've done something wrong.Jupiter Wellness Announces Darren Heitner, Esq. “But it should also result in greater sales for Ball Corp. "We're looking for greater awareness of aluminum as a package of choice,” he said. GREATER AWARENESS, GREATER SALES: KSE Senior VP/Partnership Marketing, Media & Digital Sales Mike Ceilley said, “The overarching message should drive both (Ball's) b-to-b and b-to-c businesses, and, on our side, it's good for our venues, our fans and the planet.’’ Hayes noted the deal will be judged both by its influence and the bottom line. If it exceeds our expectations, then we'll share in that.’’ If there's no one in the stadiums and we’re not getting the leverage out of it, the economics reflect that. “In some ways, the pandemic made it easier. However, this is a rare case where there is actually shared risk and reward. Partnership is the most overused word in sponsorship marketing. “Consumer education is clearly a big part,’’ Stern said. Those activation plans include an “Innovation Showcase” inside Ball Arena when it re-opens, along with additional branded areas and broad-based community sustainability programs. Sports fans will be able to touch and feel what an alternative to plastic looks like.’’ĪCTIVATION PLANS IN THE WORKS: Peter Stern's The Strategic Agency handled negotiations as Ball's agency of record and will perform activation. People are looking for solutions to plastic and we have them, but not enough people know that. Chair, President & CEO John Hayes said, “Think about all those plastic Solo cups at tailgates. Ball is hoping that the use of its aluminum cups by consumers at the three venues involved will make the cups a staple across sports, while also hoping consumers will realize their benefits for home use. Ball's favorite statistics support what it calls aluminum's “infinite recyclability” - 75% of all the aluminum ever made is still in use, and cans produced in the U.S. Even outside of its marketing investments, Ball is betting big on sustainability: it has built a $200M facility in Georgia with capacity to produce 500 million aluminum cups annually.īETTING ON SWITCH TO ALUMINUM: This is a bet on casting plastic as the enemy and Ball's aluminum cup as the hero product. Not coincidentally, Ball, which spun off its familiar glass canning jar business in '93, re-entered the consumer market last year with aluminum cups, and is believed to be America's sole producer of those. The venues involved in the deals have pledged to replace as many plastic cups as possible with aluminum cups, and also to use aluminum cans and bottles. Pepsi Center last fall was the first pro sports venue to feature those cups, which also were in use at Super Bowl LIV last February. With the new marketing platform, Ball is hoping to convince consumers that its aluminum cups are a better choice than the plastic soda and beer cups commonly served at sports venues. The multi-layered deal took around a year to complete.įIRST DEAL ACROSS ALL PROPERTIES: KSE's first deal across its global sports portfolio is a unique combination of b-to-b and b-to-c marketing for Ball, an $11B company that is the world's largest manufacturer of aluminum beverage cans, producing 350 million of them daily. The venue and team deals in Denver are for 10 years, while the others are five-year pacts. ![]() While Ball does not come from a traditional sponsorship category, especially for naming rights, these are not short-term commitments. Ball is seeking to position aluminum as consumers’ best choice in beverage packaging at a time sustainability is increasingly vital. Temporary arena signage is going up today. The arena, which has been known as Pepsi Center since it opened in ’99, will now be known as Ball Arena. ![]() has completed a massive sponsorship deal with Kroenke Sports & Entertainment that will grant Ball entitlement to the Denver arena which houses the Nuggets, Avalanche and NLL Mammoth marketing rights both at SoFi Stadium and with the Rams and rights to EPL club Arsenal. Ball Arena, as it will now be known, had been called Pepsi Center since it opened in Denver in '99 MICHAEL MARTIN PHOTOGRAPHYĬolorado-based packing company The Ball Corp.
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